Jul 30, 2026.
France's leading creators, entertainers, musicians and esports pioneers will come together for the country's largest free public celebration of gaming and esports, bringing the Esports World Cup beyond the competition venue and into the heart of Paris.
PARIS, France (July 29, 2026) – The Esports Festival by the Esports World Cup will bring together France's biggest names from gaming, music, sport and entertainment on the Champs-Élysées on Sunday, 2 August, transforming one of the world's most iconic avenues into the country's largest free public celebration of gaming and esports. Hosted by Doigby and Kayané, the free, open-air event will feature some of the most recognisable French faces across industries for an afternoon of live competition in EA SPORTS FC 26, Rocket League and Trackmania.
Competing in mixed teams alongside professional esports players will be Bigflo & Oli, Amine, Billy, Samuel Étienne, Tatiana and Ana On Air, joined by French esports pioneers Neo, Kameto and Brawks from Team Vitality, Karmine Corp and Gentle Mates.
Co-created with the Comité Champs-Élysées, the festival forms part of the Esports World Cup's summer-long programme in Paris. While the world's best players compete throughout the tournament at Paris Expo Porte de Versailles, the Esports Festival brings the energy of the competition beyond the arena, celebrating a generation shaped by gaming, creators, music, streaming and digital culture.
"As the Esports World Cup comes to Paris for the first time, we wanted to create an event that belongs to the city as much as the competition itself," said Mike McCabe, Deputy CEO and Chief Operating Officer at the Esports Foundation. "The Esports Festival brings together the creators, musicians, players and personalities who have helped shape gaming culture in France today, opening esports to new audiences while celebrating the communities that have driven its growth."
A star-studded lineup: when pop culture meets esports
Hosts
French Esports Icons
Creators, Music & Entertainment
Throughout the event, these personalities will compete in mixed teams alongside professional esports players in a series of live exhibition tournaments across EA SPORTS FC 26, Rocket League and Trackmania, creating a unique celebration of gaming, creators and contemporary French culture in the heart of Paris.
The Esports World Cup 2026 is being held in Paris, France, from 6 July through 23 August, marking the first international edition of the competition. More than 2,000 players and 200 Clubs from over 100 countries are competing across 25 tournaments in 24 games for a record prize pool of more than $75 million.
To learn more about the Esports World Cup, visit esportsworldcup.com and follow the Esports Foundation on LinkedIn.
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports Clubs against one another for the largest prize pool in esports history. Hosted in Paris, France, in the summer of 2026, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com
Esports World Cup media contact:
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