Esports World Cup Adds Heinz, Logitech G and Secretlab as Partnered Event Suppliers

The Esports World Cup Foundation (“EWCF”) today announced that leading global brands Heinz, Logitech G and Secretlab have partnered with the Esports World Cup (“EWC”) as official Event Suppliers. At the Esports World Cup, the world's biggest gaming festival is taking place this summer in Riyadh, Saudi Arabia, these partners will showcase their commitment to esports with impactful on-site activations and quality gaming support.

“We're thrilled to name Heinz, Logitech G and Secretlab as official Event Suppliers of the Esports World Cup,"" said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. ""These popular brands have demonstrated a commitment to serving gamers and are passionate about supporting the growth of esports. Our collaboration at the EWC connects them directly with global gaming communities filled with casual players and esports professionals eager to engage with their products.”

As the #1 sauces brand in the Middle East region, Heinz is about to add a new flavor to the gaming world. At the Esports World Cup, fans can connect with Heinz at its exciting activations to taste irresistibly delicious samples — including new mayo flavors — and receive cool surprises as they learn why “It Has To Be Heinz.” Also, make sure to stay tuned for the 'Game Changer' surprise exclusively made for EWC.

“Heinz is proud to partner with the Esports World Cup,” said Passant El Ghannam, Middle East & Africa Marketing Director. “We’re excited to reinforce our connection among the international gaming audience and local fans by providing an engaging and delicious experience around the Esports World Cup festival this summer in Riyadh.”

With its cutting-edge PRO SERIES gear, Logitech G aims to enhance the gaming experience for professional and aspiring esports athletes by providing top-tier equipment designed to optimize performance. “Designed by PROS, Engineered to Win,” the PRO SERIES includes keyboards, gaming headsets, mice, switches, racing equipment and more. EWC fans and athletes will get to experience the PRO SERIES up close through Logitech G’s booth and other festival activities.

At Logitech G booth there will be different types of entertainment including meet & greets and video games where winners get prizes!

“Logitech G is thrilled to partner with the Esports World Cup and to feature PRO SERIES in the largest gaming festival in the world!,” said Dana Zebian, Gaming Marketing Category Lead in the Middle East. “PRO SERIES is designed in collaboration with the world's top pro gamers, for pros! Check out the second generation of the legendary gaming gear here.”

Secretlab is the Official Chair Supplier of the Esports World Cup. Designed specifically for the event, the Secretlab TITAN Evo Esports World Cup 2024 Edition provides world-class ergonomic support to professional esports athletes at the top of their field. Secretlab pioneered a modern approach to ergonomic design, leveraging years of rigorous research and cutting-edge technology to engineer chairs that adapt to users’ natural movements. The versatile features embedded in their signature Secretlab TITAN Evo relieve the build-up of tension in the muscles and ensure maximum comfort during intense gameplay over long hours.